Los Angeles, CA (January 9, 2009) – Hollywood Life Media presents the fifth annual Hollywood Life House at Sundance, centrally located on Main Street, in the heart of Park City, Utah, January 16 – 20, 2009. From the beginning, Hollywood Life House has been ranked by the LA Times and other media outlets as one of the most visible and successful Sundance spots. This year, it will once again create one of the most impressive, varied and vibrant environments at the festival. During the day, creative talent will come by for cast interviews and photo sessions at the in-house WireImage Portrait Studio, to be posted daily and featured in Hollywood Life magazine and on Hollywoodlife.net. The elegant, inviting lounges will host press days for some of the highest profile movies, private dinner parties and pre and post-premiere receptions will boast the crème de la crème of Hollywood, including GenArt’s annual “7 Fresh Faces in Film” celebration. Hard Rock Hotel & Casino ‘Smashtime’ party will be kicking things off on Saturday and Sunday nights, and from midnight on, Friday, Monday and Tuesday New York’s new toast of the town nightclub Eldridge will draw a sparkling crowd of the hottest, coolest festival guests. Parallel to this, Hollywood Life House will provide an array of high quality lifestyle services and gifting most fitting the needs of the busy Sundance participants.

During the day, The Hollywood Life House will provide these lifestyle services and luxury gifting to Sundance insiders through the following leading brands:

Mail.com Internet Café: Looking for somewhere warm and toasty when it’s cold outside? Drop in on the Mail.com Internet Café at the Hollywood Life House and enjoy a quick cup of coffee, tea, hot chocolate or mulled wine. While you relax, take advantage of the free computers in the café to connect and pick up your emails in the Wi-Fi environment, hosted by Mail.com, a leader in the digital online space and the sixth largest portal in the country offering access to over 200 unique free website addresses like mail.com, journalist.com, artlover.com, tvstar.com, publicist.com, and alumni.com. Mail.com meets the needs of online users who want a more creative email address that expresses more of who they are, instead of just a number. Whether it's a description of an individual's personality, occupation, hobby, beliefs or lifestyle, Mail.com offers the perfect solution. Come and see what's available. At Mail.com, it's all about you.

ONITSUKA TIGER Lounge: will provide highly sought-after Snowtopia boots from Tokidoki® for Onitsuka Tiger® made for exclusive distribution at Sundance, along with their trademark shoes.

Conair Styling Studio: will give complimentary hair styling from top-tier professionals and a special gift including the latest innovations by Conair.

Hard Rock Hotel & Casino: The premiere entertainment destination in Las Vegas, The Hard Rock Hotel & Casino will bring its energetic, luxury-entertainment experience to Sundance inside the Hollywood Life House. Kicking things off Saturday night with the famous ‘Smashtime’ party hosted by E!’s Ben Lyons and DJ Clinton Sparks, it is sure to set the nightlife tone on main street. www.hardrockhotel.com

Amstel Light: will import the free-spirit, open-minded attitude of Amsterdam, the city in which it’s brewed, to the venue. Hollywood Life House’s official beer sponsor, Amstel Light will provide “One Dam Good Experience” to guests and will host an exclusive late night party on Friday, January 16. Amstel Light’s celebrity chef, Jake Linzinmeir, will also be at the house serving his tasty Amstel Light-inspired dishes to the Après Ski crowd on Friday, January 16 and Saturday, January 17.

Via the luxury gifting area, Whiting and Davis, the global brand known for metal mesh accessories, will be providing an array of high-end handbags for the red carpet and premieres; Glam Noir is the epitome of young, fun, edgy style featuring an array of fashion-forward jewelry, USB drives, clutches, travel and purse accessories that are a must-have; Fake Bake mobile specialists will be available for private tanning services as well as providing guests with a variety of premiere sunless tanning products on site; while White House Black Market will be gifting chic, sophisticated apparel and accessories in a signature palette of white and black; and V-Moda will bestow the ultimate music experience where sound and design collide, timeless meets progressive, and inspired innovation results in an unmistakable vibe.

AMC THEATRES: The national theater establishment will be offering popcorn and snacks in keeping with the “film” theme of the festival along with yearly passes to encourage moviegoers to hit theaters following Sundance.

WHEN: Friday, January 16 - Tuesday, January 20

9:00am-4:00am

WHERE: 692 Main Street, Park City, UT

WHO: Confirmed Celebrities: Gael Garcia Bernal, Diego Luna, Amy Poehler, Parker Posey, Don Cheadle, Chris Rock, Kristen Stewart, Alfonso Cuaron, Guillermo del Toro, Brittany Snow, Evangeline Lilly, Benjamin Bratt, Michelle Trachtenberg, Joseph Gordon-Levitt, Zooey Deschanel, Paul Giamatti, Mark Harmon, Wesley Snipes, Jamie Kennedy, Ron Perlman, Blair Underwood, Denise Richards, Leelee Sobieski, Michael Madsen, Peter Gallagher, Amy Irving, Carlos Cuaron, Dominic Monaghan, Rose Byrne, Chazz Palminteri, Chris McDonald, Emily Watson, Jane Lynch, Brian McKnight, Matthew Lillard, Kristen Wiig, Justin Kirk, Elizabeth Reaser, Adam Scott, Alex Frost, J.K. Simmons, Blayne Weaver, Patton Oswalt, Michael Jai White, Scott Sanders, Tommy Davidson, Arsenio Hall, John Salley, Hugh Dancy, Josh Harris, Talia Soto Bratt, Peter Bratt, Erika Alexander, Jeremy Ray Valdez, Jesse Borrego, Tom Hardy, Kristen Johnson, Mircea Monroe, Matt Davis, Julie Davis, Nia Long, and many more.