Spreadtrum Communications (NASDAQ:SPRD) , Amoi Electronics (stock code: 600057) and Kuro today announced their joint participation in the ''Kangxi Live Show'' concert to held at Shanghai Stadium on March. 15, 2008. The concert, hosted by Taiwan's popular TV hosts Dee Hsu (aka ''Little S'') and Kevin Tsai, features performances by up-and-coming young artists, such as Jolin Tsai, Alan Luo and Rainie Yang. This joint promotion expands upon the group's new integrated music service concept ''Mobile Music Everywhere'' for this Olympic year, and follows the joint launch in January by Spreadtrum, Amoi and Kuro of China's first solution for music phones offering copyrighted music downloaded to the handset.
''Mobile Music Everywhere'' is a new integrated music service concept created by Spreadtrum, Amoi and Kuro, to offer copyrighted music service to handsets in China, and was designed to address the growing wireless mobile music market. With mobile music increasing in popularity, music optimized phones are becoming the favored device for the mobile music by consumers. Spreadtrum, as one of China's leading wireless baseband chipset providers, has been committed in its efforts to the continual development and innovation of wireless communications products to help continuously push convergence and advancement of the communications industry. The cooperation of Spreadtrum, Amoi and Kuro to release China's first mobile phone solutions offering copyrighted music and integrated music services not only provides a new business model for convergence and cooperation across industry segments, but is expected to be a good catalyst for China's domestic music service as well. Kuro is a music service provider, legally authorized by most record companies for millions of online copyrighted songs, providing high quality music download services. Through their cooperation, Spreadtrum has embedded Kuro's services onto its chipset platform, so mobile phones equipped with Spreadtrum's chips can enable the functions of a multimedia player and online music download services. As one of China's leading handset manufacturers, Amoi A636 phone is the first to deploy this combination of new functions and download services, allowing music fans to listen to and download copyrighted music. At the same time, the A636 phone is a portable karaoke music device with high quality original music and celebrity photographs, helping users to learn to new songs and become a better karaoke singer in a very short time. In order to better promote the idea that ''high quality music is portable'', as one of the special co-sponsors of the ''Kangxi Live Show'' concert, Kuro will distribute complimentary tickets and commemorative cards before the concert, to help make the concept of ''Mobile Music Everywhere'' more impressive.
Dr. Ping Wu, President and CEO of Spreadtrum, said that Spreadtrum is very delighted to take part in this concert with Amoi and Kuro. ''Mobile Music Everywhere'' is Spreadtrum's concept for integrated service for China's large quantity of consumers of music mobile phones. Different from the other modes of music service in China, it utilizes the convergence of the '4Cs' -- Communication, Chip, Content and Copyright to promote China's music phones and copyright protected music. Spreadtrum's desired goal is to bring richer musical experiences to mobile handset users - to enjoy life with mobile music anytime, anywhere.
Huang Aiping, the vice president of Amoi, pointed out that: "As a leading domestic handset manufacturer, Amoi aims to be an outstanding provider to the music market segment of handsets. It always stands in the front line of the tide of music handsets. From monosyllabic times to the polyphonic era, Amoi has developed a series of products focusing on the consumer's growing demands, and strives to introduce outstanding products which can bring richer musical experiences to consumers. Amoi hopes that this great concert brings not only hot live music but also happy experiences of enjoying mobile music to all the music fans''.
The president of iPeer Multimedia International Ltd., Zheng Qicheng, added that, ''Beijing Kuro Times Tech. Co., Ltd. is the partner of iPeer Multimedia International Ltd. in China. It is our honor to care, support and develop China's mobile digital music jointly with Spreadtrum and Amio. Adhering to its idea of 'Protect copyright and repay to consumers', Kuro will cooperate with more handset manufactures to provide high quality digital music for extensive internet users to listen to and download in the future. In line with the innovated concept of creating ''healthy music'', our aim is to enable everyone to enjoy delightful musical experience anytime anywhere. At the same time, Kuro hopes that China's digital music industry will step onto an optimum way and develop under healthy and well-organized conditions''.
