Turner Broadcasting System (TBS) Latin America, Inc. has reached a long-term distribution, advertising sales and trademark agreement with Fashion TV, the first and only worldwide channel entirely dedicated to fashion, beauty, design and lifestyle. The deal was announced jointly by Whit Richardson, Senior Corporate Officer for Turner International Argentina and Senior Vice President of Affiliate Sales and Marketing for TBS Latin America, and Michel Adam, President and Founder of FTV.


As part of this pact, Turner Latin America will continue to distribute Fashion TV (FTV) throughout Latin America and the Caribbean, as well as to the Hispanic audience in the United States. Turner will also handle advertising sales and marketing for FTV throughout these regions.


FTV has chosen RRsat Global Communications Network (NASDAQ: RRST) to distribute FTV's channel to Turner Latin America. RRsat will supply a broad selection of services including playout, encryption and conversion to NTSC, as well as uplink services to Intelsat 907, enabling the channel to be broadcast throughout South America.


Turner Latin America and FTV will leverage synergies to enrich the programming line-up of the Latin American channel, including footage of key global fashion shows and industry events.


"The FTV brand plus Turner's market knowledge is a really powerful combination," said Richardson. "We look forward to building on the network's current distribution to create a true regional powerhouse in both the fashion industry and the entertainment world."


"This partnership with Turner will enable a whole new audience of trend-setters and fashionistas throughout the region to become part of the global fashion community, assessing the world's most-consumed fashion medium - Fashion TV," said Adam. "We are pleased to join forces with such an experienced team, and are confident that this is a start to a relationship that will prosper in Latin America and hopefully other territories."