Prescriptive Music, one of the nation's leading music branding and consulting companies, today announced that it has been chosen by Avendra, the hospitality industry's largest procurement services company, as its approved music provider. As part of the deal, Prescriptive Music now becomes the preferred music programmer option for more than 4,500 of the leading hospitality industry clients, including Marriott International (and all their brand properties), Intercontinental Hotels Group, Hyatt Hotels and Resorts, Wyndham Hotels and Resorts, HMS Host and others.
The deal includes a custom, background music system offering, allowing each client to work closely with Prescriptive's music programmers to select what to play and when to play it. The offering is easily integrated into the majority of existing audio architecture and can simultaneously produce different custom content in all areas of the hotel including the lobby, health club, restaurant, pool, meeting spaces and more. Although there are many exciting characteristics of Prescriptive's offering, their current clients appreciate the flexibility of a PC based music system and the simplicity that it offers when it comes to adding and deleting tracks from their play list.
"Avendra's selection of Prescriptive Music further validates our compelling products and services that many of the nation's leading hotels, restaurants and spas have come to rely on," stated Allen Klevens, chief executive officer, Prescriptive Music. "We are thrilled to be selected for this highly coveted position, an opportunity that will now allow us to introduce Prescriptive Music to an even wider audience."
Today's announcement signals the latest milestone in Prescriptive Music's increased stature across the hospitality branding industry, marking eight straight quarters of double digit growth. The selection of Prescriptive Music by Avendra helps cement the company's leadership status of what has become an increasingly competitive space.
"We are very excited about this new relationship. Prescriptive Music's use of music as an innovative branding tool will be greatly valued by our customers," stated Asaf Kahn, director, Strategic Contracting for Avendra. "There are a number of companies working in this category; however, Prescriptive Music clearly has demonstrated a strong leadership position and unmatched commitment to a high quality product and unwavering commitment to customer service."
PM also announced in a separate deal that Marriott International has selected them as their sole custom music programmer across 375 of their hotels throughout the United States and Canada.
"We were looking for a music programmer that could meet the high demand and criteria of the Marriott brand," said Paul Rossi, brand executive, Marriott International. "Prescriptive Music has the ability to not only service hundreds of our locations, but provides a unique product that helps elevate our guests overall experience."
The initial roll out will include Prescriptive's programming throughout Marriott, Renaissance and JW Marriott hotel's "great room" space and continue throughout the majority of each hotel in most instances.
