Screen Media Films has selected The Creative Coalition as its exclusive nonprofit partner in launching the Spotlight Initiative. The partnership permits the pursuit of active outreach efforts for issues showcased in Screen Media produced and distributed motion pictures. While the Spotlight Initiative serves as a strategic business component that will create unique marketing, branding, and advertising opportunities as well as value for mass marketers, it also enhances America's cultural connection to the stories and social agenda's of our times



"Screen Media Films is proud to partner with The Creative Coalition," said Robert Baruc, President, Screen Media Films. Baruc added, "This initiative represents an exciting new way for us to market our films and make a positive difference in the world."



Robin Bronk Executive Director of The Creative Coalition said, "The Spotlight Initiative employs cause-related marketing strategies to maximize the impact that independent film has on the national and global agendas. It is a new paradigm that will allow companies to participate in extraordinary film projects that will serve the common good."



Spotlight Initiative partners will have the opportunity to make a positive impact. "This is our chance to have Hollywood participate by engaging the public and informing it about the causes we seek to represent. Today, our citizenry demands socially conscious activism from the products it supports. We understand the power of our efforts to be socially aware and this very unique partnership gives us the ability to reach beyond the movie screen to make a difference," continued Bronk.



Screen Media distributed motion pictures will now be able to reach beyond their emotional impact on audiences and have an impact on the grassroots and the national agenda.



Screen Media Films and The Creative Coalition will officially announce the partnership on Saturday evening, January 19, 2008 during the film festival in Park City, Utah.