Emmy Award winner and best selling author Christopher Lowell, the man dubbed The Doctor of Design by U.S. News and World Report and the force behind parent company Christopher Lowell Enterprises, today announced the air dates for his first-ever appearance on ShopNBC (SNBC). Set to debut on February 6, Christopher Lowell At Home will air on the following dates with additional dates to be announced:
All times are ET and the shows are broadcast live across the country. Viewers should check their local listing.
February 6 at 11pm
February 7 at 10am, 4pm
February 8 at 8am
March 17 at 9pm
March 18 at 9am, 6pm
The first show will start with a bedding collection that includes comforter sets, sheet sets, matching decorative pillows and window treatments with retail pricing ranging from $69.95 for sheet sets to $300.00. Lowell will also sell his five top selling design books during the shows. Titles include: One of A Kind Decorating Projects, Seven Layers of Design, Seven Layers of Organization.
The launch will center around the top of bed, but subsequent shows will feature Lowell's exclusive array of timeless classic offerings. The intangibles that Lowell brings to the table are: perceived value at reasonable price points; products that are immediately identified as designer quality on TV; a story that fits into today's hyper tasking, more non-gender specific households; true-take-away decor content which transcends the actual item being shown; a fully 'pre-coordinated' aspect that will assure shoppers of not making a mistake; and the inspirational language to motivate viewers with an affirming "You Can Do It" message.
"We are thrilled to have the Christopher Lowell brand join the ShopNBC family of brands," said Jenele Grassle, VP of Merchandising ShopNBC. "Christopher's years of experience in television along with his Seven Layers of Design guidelines are a perfect fit for our customer. We are excited to be the exclusive retailer for his new line."
Christopher Lowell is equally excited: "I am looking forward to interacting with the ShopNBC audience as they understand quality. I'll also be educating ShopNBC viewers how to build environments that are timeless and classic."
"We are so excited to be part of this adventure," said George Firrincieli, EVP, Merchandising & Marketing for ShopNBC. "Christopher's sense of style is a perfect match for ShopNBC. Extreme Linen's manufacturing and sourcing capabilities are already accepted by the ShopNBC customer. Christopher Lowell/ShopNBC/Extreme Linen represents the perfect alliance."
