With more to do than ever and less time to do it in, people are always on the look-out for wholesome grab-and-go breakfast ideas. Now, with new Kraft Bagel-fuls -- a warm, golden bagel and creamy Philadelphia(R) cream cheese deliciously and conveniently rolled into one -- those in a morning rush can have their bagel and eat it, too! Bagel-fuls offer a fresh-baked taste at home or on-the-go that will satisfy even the most discriminating bagel lovers.


Kraft launches the new breakfast option today in the bagel capital of the world, New York City, with the help of popular comic and "The View" co-host Joy Behar. With a busy TV and touring schedule, Joy is all too familiar with morning mayhem. She'll kick off the launch of Bagel-fuls by rolling up her sleeves and getting behind the counter at Bagel & Bean, 1710 Broadway, which will be transformed to the Bagel-fuls Cafe for the day. Morning commuters will be pleasantly surprised when they come face-to-face with Joy's wit, wisdom, and a warm, golden Bagel-fuls sample.


Different Look, Great Taste


Heated in the toaster or microwave, Bagel-fuls have the warm, golden crust and soft texture of a real bagel wrapped around creamy Philadelphia cream cheese. Bagel-fuls can also be enjoyed right out of the refrigerator.

Bagel-fuls are being introduced just as a recent survey from Kraft reveals that more than half of all moms are more likely to skip breakfast than any other meal and that 60 percent of moms would eat breakfast more often if they could take their favorite options on-the-go. Bagel-fuls meet these needs by providing a simple and stress-free breakfast that can be prepared in less than two minutes with no plates, mess or effort.


"Most people realize the importance of a good breakfast, but during hectic mornings they don't often have time to prepare a warm, satisfying breakfast before getting out the door," said Chitra Ebenezer, director of marketing for Cheese & Dairy at Kraft Foods. "Bagel-fuls offer the great taste of a bagel and cream cheese, but in a convenient form that can be enjoyed on-the-go."