Dees Entertainment and the Dees Digital Network have partnered with iVisionMobile, an industry-leading mobile messaging provider, to create DDN MOBILE, a real time mobile messaging platform. The iRadio package will allow on-air personalities to engage listeners with daily interactive text-to-vote and text-to-win campaigns where results can be received and announced in real-time.


"We are very excited about implementing this new mobile strategy," says Rick Dees. "The iRadio package will allow our show producers to create custom mobile campaigns on the spot and then engage the audience with interactive voting, alerts, live chat and contests," Dees continues to explain.


Dees Entertainment will leverage the power of text messaging to build an opt-in database of listeners that can be utilized for future marketing efforts. "A remarkable way to reach consumers is by sending a text message directly to their mobile phones," remarks Rick Dees. "We feel this new communications channel will greatly benefit our listeners, radio stations and sponsors."


The iRadio platform, developed by iVisionMobile, is a comprehensive suite of tools that creates an interactive community around media content. In addition to on-air mobile campaigns, the iRadio package will integrate mobile functions on the RICK.COM website as well as provide streaming radio for handheld devices. "We have never seen this heightened level of interaction with radio-based mobile campaigns," explains Omer Samiri, CEO of iVisionMobile. "This technology will allow Rick to engage his listeners in real time, and offer them a chance to interact with the show."