In a landmark television event, "Frosted Pink presented by sanofi-aventis and Wachovia," features a dynamic mix of music, figure skating, and Hollywood stars to empower women, raise awareness of women's cancers, and inspire action. It is a mission so powerful that four of America's leading cancer advocacy organizations have aligned with Frosted Pink in a united effort to broaden the message to millions who are touched by these diseases. More than 250,000 women are diagnosed with women's cancers every year.
"Frosted Pink presented by sanofi-aventis and Wachovia" from the Barker Hangar in Santa Monica will air nationally on ESPN on ABC at 4:00 p.m. on Sunday, October 14. The show will re-air on The Style Network on Monday, October 22 at 8 pm et/pt, followed by subsequent airings throughout the remainder of the month.
This historic TV event will feature appearances by Sharon Osbourne, Marg Helgenberger, William Baldwin, Peggy Fleming, Brenda Strong, Cheryl Burke and Maksim Chmerkovskiy from "Dancing with the Stars." Featured musical performers include Rascal Flatts, Olivia Newton-John, Joss Stone, Anastacia, Kenny "Babyface" Edmonds, Craig Morgan and Heart. Joining this amazing ensemble will be the most successful figure skaters of all-time who will take to the ice for special performances including Katarina Witt, Nancy Kerrigan, Kristi Yamaguchi, Rena Inoue and John Baldwin, Sasha Cohen, Rosalynn Sumners, Katia Gordeeva, Oksana Baiul, Kurt Browning, Tanith Belbin and Ben Agosto.
Like so many Americans, each of the show's participants has a personal connection to this deadly disease. The goal of Frosted Pink is to inspire women to move beyond awareness of women's cancers and take action by making a difference in people's lives. This belief is at the core of four of this country's most effective cancer advocacy organizations and each have aligned with Frosted Pink in a concerted effort to support this mission. They are: the National Breast Cancer Coalition (NBCC), the National Coalition for Cancer Survivorship (NCCS), the Gynecologic Cancer Foundation (GCF), and the Ovarian Cancer National Alliance (OCNA).
The Frosted Pink campaign begins a two-year initiative and in 2008, ESPN on ABC will air "Pink with A Twist" -- featuring America's top gymnasts including the recently crowned 2007 World All-Around Champion Shawn Johnson along with appearances by Hollywood A-listers and chart-topping artists. Frosted Pink was conceived by Edge Entertainment, the company that launched the "Teen Choice Awards," and produces the "Kid's Choice Awards," the "Action Sports Awards" and several other TV specials.
In conjunction with the television special, the creators of Frosted Pink will launch a dynamic web destination -- http://www.frostedpink.org/ -- which will serve as the foundation for a community of visitors looking for the latest information and links to the vitally important resources necessary for women to get involved and do something in the fight against women's cancers. The site will also provide links to all of the event partners and sponsors and provide valuable information on how to get educated, get empowered and take action.
Frosted Pink is supported by several committed partners including title sponsors sanofi-aventis and Wachovia. Nationwide Insurance will present the inaugural "Nationwide Insurance(R) Woman of Courage Award," which includes a $25,000 donation to the Frosted Pink nonprofit partners in the recipient's honor. Merck & Co., Inc., Laura Ashley, Five Rivers Winery, Philosophy Cosmetics, JC Penney and Cream of Wheat have also signed on to support the show and activate the campaign in various ways.
