Polychrome Pictures/BellaVic Entertainment have announced they are developing a Western Family Film Trilogy based on the iconic Western star, ROY ROGERS. Anointed King of the Cowboys, Rogers starred in 87 feature films, 100 episodes of the Roy Rogers TV show, and was voted the #1 Western star at the box office in 1943. Atop his trusty horse, Trigger, singing his theme song, "Happy Trails," the Western icon's image and voice has also been published in millions of comic books and music recordings.


Polychrome Pictures has formed its family film division with Primetime Emmy and NAACP Image Award winning filmmakers Kip and Kern Konwiser of "Miss Evers Boys." Inked with Roy Rogers Family Entertainment Corp./The Roy Rogers Estate, the deal will be overseen by Roy "Dusty" Rogers, Jr. while award winning writer/director Jeffrey Kramer ("Smile") helms the project.


The stories for the first three pictures, all of which are suitable for family and set in the action-adventure genre, incorporate the little known fact that Rogers was part Native American, Choctaw to be exact. The project also highlights his family's inclusiveness of children of different races and cultural backgrounds.


As Rogers became a fixed symbol of the American West, his steed Trigger, regarded as the "Smartest Horse in the Movies," also became a beloved icon. According to Roy Rogers, Jr., "Rogers always credited Trigger, his trusted Golden Palomino, with his stardom."


Geno Taylor, who heads Polychrome, shared the company's overall goal for the project by quoting Roy Rogers' own pledge to parents stating, "A Child's Trust is a Precious Thing ... "


Kern Konwiser added, "Roy's movies may be iconic, but the ideals he represented are as relevant and contemporary as ever. There could be no better character for the launch of a family film venture."


Further information about Polychrome Pictures can be found at http://www.polychromepictures.com/. For more information on Roy Rogers, visit http://www.royrogers.com/. The Konwiser Brothers' online presence is http://www.konwiserbros.com/.