JAKKS Pacific, Inc. (NASDAQ:JAKK) announced today a licensing agreement with Chorion Silver Lining's classic publishing brand, Mr. Men and Little Miss, to develop and market a line of consumer products. This new partnership solidifies the popular brand's presence in the lifestyle industry. Merchandise will include collectible vinyl figures, room decor, make-your-own jewelry kits, electronics' accessories and more based on the iconic characters. JAKKS'(TM) Mr. Men and Little Miss product lines, to be executed on by several of the Company's divisions, will target the tween audience and are slated to launch nationwide in 2008.


"The Mr. Men and Little Miss property has been growing in popularity, especially among the tween and teen audience, with the characters having gained a following with the trendsetters of the fashion world," said Jennifer Richmond, Senior Vice-President of Licensing & Media, JAKKS Pacific, Inc. "Fans of the loveable Mr. Men and Little Miss characters can look forward to vibrant themed room decor sets, 4" vinyl collectible figures, cell phone charms, mp3 cases, and more with our new line."


"This agreement furthers Chorion's plan to provide a diverse selection of quality branded merchandise to Mr. Men and Little Miss fans of all ages," said Pamela Ferris-Muller, US Vice President of Licensing, Chorion Silver Lining. "The relatable characters are a perfect fit for the expanding tween and teen market."


For over 30 years, kids and adults alike have been entertained by the venerable Mr. Men and Little Miss story books, such as 'Mr. Happy' and 'Little Miss Sunshine'. JAKKS is translating that appeal to a new generation of consumers. Mr. Men and Little Miss was originally created in 1971 by Roger Hargreaves in response to his son's question "What does a tickle look like?" Hargreaves drawing of Mr. Tickle was the start of what has become an international phenomenon with more than 80 characters and 100 million books sold worldwide.