MTV: The 2007 VMAs delivered a 6.40 P12-34, growing 23% vs. last year's awards.


Plus, the 2007 VMAs are now the highest rated telecast on ad-supported cable year-to-date among P12-34.


The show averaged 7,081,653 viewers P2+ (up 23% versus last year) and 4,999,060 P12-34 viewers.


MTV.com set record numbers in both unique visitors and streams.


MTV.com Uniques: MTV.com registered 2.6MM unique visitors yesterday, 40 percent higher than last year on the day of the VMAs and by far the site's highest-trafficked day ever. In fact, traffic to the site yesterday beat the previous all-time record holder -- last year's day-after VMAs -- by 32 percent.


Streams: MTV.com has topped its day after VMA record of 6.7M streams with today's delivery of over 7M total streams as of 3:30pm. For 9/09/07, the on demand show delivered a total of 871K streams up to midnight through MTV.com and MTV's syndicated video player which includes MTV's streams on other sites. And as of 3:30pm on Monday there have been 6M streams for the 2007 MTV Video Music Awards On-Demand.