JAKKS Pacific, Inc. (NASDAQ:JAKK) announced today that the company has signed a North American licensing agreement with Mark Burnett Productions to produce Plug It In & Play TV Games(TM) products based on its top-rated television game show, Are You Smarter Than A 5th Grader?(TM)


The Are You Smarter Than A 5th Grader? title joins the award-winning JAKKS(TM) line-up of Plug It In & Play TV Games(TM) products. The Are You Smarter Than A 5th Grader? TV Games(TM) unit will feature the show's host, Jeff Foxworthy, and will contain multiple challenge levels. Players will test their knowledge on questions ranging from 1st to 5th grade to see whether they "are smarter than a 5th grader" or flunk out of school. The new season of Are You Smarter Than A 5th Grader? premieres in September and will air on Thursdays on FOX.


"Now fans of the game show can find out if they really are smarter than a 5th grader with JAKKS' new Are You Smarter Than A 5th Grader? TV Games controller," said John Ardell, Senior VP of Marketing for JAKKS Pacific's electronics division. "With more than 50 million TV Games units sold to date, our line-up of game show titles is among the strongest sellers, and we are excited to add this fun new game show to our roster."


"JAKKS Pacific's Plug It In & Play TV Games are a perfect fit to recreate the contestant experience on Are You Smarter Than A 5th Grader?," said Roy Bank, Executive Producer of Are You Smarter Than A 5th Grader? "We are delighted to be working with JAKKS Pacific on what is a great incarnation of the show."


The Plug It In & Play TV Games(TM) products are gaming systems that contain multiple games in a single controller and plug directly into the A/V jacks of any standard television. The Are You Smarter Than A 5th Grader? TV Games title is expected to launch at retailers nationwide in Spring 2008 with a suggested retail price of approximately $19.99. For more information on JAKKS Pacific's TV Games line, please go to http://www.tvgames.com/.