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Shanda Announces New Pipeline of Online Games


Shanda Interactive Entertainment Limited (NASDAQ:SNDA) , a leading interactive entertainment media company in China, today announced the introduction of three new online games that are currently under development: Gui Chui Deng Online, Creation of the Gods and World Hegemony. The newly introduced games are expected to commence beta testing in the first half of 2008.


Gui Chui Deng Online is a 3D side-scrolling massively multi-player online role play game ('MMORPG') adapted from an adventure novel with the same name. Gui Chui Deng has been one of the most popular online fiction novels in China in 2007 and is owned by Shanda's online literature website, http://www.cmfu.com/ . Pursuant to a development agreement between Shanda and Maishi Information Technology Limited (''Maishi''), an early-stage online game developer based in Shanghai, Maishi will develop Gui Chui Deng Online for Shanda, and Shanda will own all intellectual property rights in the game and in its content. In addition, Shanda will have the right to become a substantial shareholder of Maishi.


Creation of the Gods is a 3D massively multi-player online real-time strategy game (''MMO-RTS") based upon well-known Chinese legends and myths. The game features fast-paced and highly competitive fights and stunning graphics, and emphasizes both individual skills and team cooperation. Pursuant to a development agreement between Shanda and Lingyu Technology Limited (''Lingyu''), an early-stage online game developer based in Fuzhou, China, Lingyu will develop Creation of the Gods for Shanda, and Shanda will own all intellectual property rights in the game and in its content. In addition, Shanda will have the right to become a substantial shareholder of Lingyu.


World Hegemony is an in-house developed multi-player web game based on historical background of the Three Kingdoms. The game exhibits large-scale army deployment and combat scenes of ancient wars. It is the first web-based game developed by Shanda's in-house R&D team.


''We are excited to see that Shanda has further diversified its content resources by establishing partnerships with Maishi and Lingyu following the successful acquisition of Aurora Technology in July of this year,'' said Tianqiao Chen, Shanda's Chairman and CEO. ''In addition, the newly introduced web game once again demonstrates the strength and quality of our in-house R&D team. Looking forward, we will work hard to enrich our content through multiple channels, in an effort to constantly provide our gamers with a fun and entertaining game experience.''




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