The Toy Insider, the annual holiday toy guide publication of Adventure Publishing Group, Inc., hits newsstands today as a special supplement in the November issue of REDBOOK magazine. Featuring the hottest toys and gifts this holiday season, the Toy Insider is designed to help REDBOOK's readers get a jump on their holiday shopping. The Toy Insider is also available online at http://www.thetoyinsider.com/ and http://www.redbookmag.com/rboffers.
"Nearly nine million women come to REDBOOK each month for ideas and inspiration to help them make the most of their big, busy lives," says Mary Morgan, VP/Publisher of REDBOOK magazine. "Our readers are always very responsive to the products they see in the magazine, and we're thrilled to partner with the Toy Insider again this year. Their experts select the best toys of the season, making holiday shopping simple: what better gift can we give our readers?"
Jam-packed with over 100 toy recommendations from more than 70 manufacturers, the Toy Insider is a convenient and user-friendly guide listing gift ideas for all ages and both genders. Each section -- Hot 20, 0-2 years old, 3-5 years old, 6-8 years old and 9+ years old -- includes a description of the developmental needs and interests for that specific age group to assist busy parents and grandparents in finding the perfect gift. A toy skill key, located on the Hot 20 page, provides a list of icons that are matched to each toy, offering even greater assistance with age-appropriate gift giving. The last page of the 24-page guide even features a checklist of all the selected toys, which can be used as a handy shopping list.
"Parents, grandparents, and all gift givers looking to give the perfect gift to the child in their life will find a wide variety of toys to choose from in our guide," said Jonathan Samet, Co-Publisher of the Toy Insider. "Based on the tremendous reception we received last year, we know that there is a real need for such a guide during the holiday shopping season and we are thrilled to be able to offer this resource to busy parents just like us."
The Toy Insider will travel to Chicago on October 20 and New York on November 3 as a part of REDBOOK's multi-city "Love Your Life Lounge." The tour will feature the Kids Corner -- a dedicated kids' area where children can test and have fun with the toys recommended by the Toy Insider experts. While the children laugh and play, parents can review a range of buying tips, pick up a copy of the Toy Insider and register their kids in a national sweepstakes for a chance to win a grand prize of a room full of many of the toys featured in the guide. Additionally, ten lucky runners-up will receive their choice of one of the top toy picks.
