Shayne Ward today launched the CUT-it-out campaign, an exciting new initiative from Vodafone and the UK's leading bullying prevention charity, Beatbullying. CUT-it-out, which aims to reduce mobile phone bullying amongst 13-17 year-olds, will offer young hopefuls the chance to script, direct and produce a short film about the long-term effects of bullying. One talented youngster will then have their film screened in UK cinemas throughout the beginning of 2008.


The campaign invites entrants from across the UK to visit http://www.bullyingCUTitout.com/, download a storyboard template and use it to detail their creative ideas for a short film which will reduce the incidence of bullying. Three finalists will then be chosen to travel to London for a weekend to work with top directors and producers to make their films come to life on-set and, of course, to meet the gorgeous Shayne Ward.


The three finalists' films, created in the style of a mobile phone recording, will be uploaded to the http://www.bullyingCUTitout.com/ site and voted upon in order to decide which will subsequently be screened in cinemas across the UK. The winner's film will not only be viewable on the big screen, but also on foyer televisions and via Bluetooth streaming to all handsets in the vicinity of the complex.


Shayne Ward commented: "Stopping bullying is something I'm very passionate about. I know, having witnessed it in the past myself, that it's something which can affect lives for years afterwards and I want to do my part to help prevent it. Bullying is a huge issue these days, so it's great that Beatbullying and Vodafone have decided to take action against it and create the CUT-it-out campaign. I really do hope that I can help to make a difference, especially over anti-bullying week (19th - 23rd November)"