Nearly 600,000 Bob Dylan fans around the world have watched customized messages created on an innovative state-of-the- art e-card at www.dylanmessaging.com, where Columbia Records and Legacy Recordings have invited music lovers to generate personalized versions of the legendary "Subterranean Homesick Blues" cue-card sequence from "Don't Look Back," D.A. Pennebaker's filmed chronicle of Dylan's 1965 UK tour.

The Bob Dylan Internet viral messaging campaign is drawing across-the- board attention and kudos in traditional mainstream and new media outlets. The e-card was the subject of a recent Reuters article which noted that " ... online interest in Dylan has spiked, as measured by a three-fold increase in Internet searches for his name over the past week, according to Bill Tancer of the online market research firm Hitwise." The Reuters article also quoted Emily Riley, an analyst for Jupiter Research, who added " ... that viewers' ability to compose text in the video makes it unique as a piece of viral marketing -- so called for its self-perpetuating design."


The groundbreaking Dylan Internet messaging campaign celebrates the release of DYLAN, a monumental career-spanning retrospective showcasing some of the artist's most powerful, influential and unforgettable recordings. DYLAN -- available in three configurations: a deluxe collector's 3 CD box set, a 3 CD 8-panel digipak, and a single disc select song overview -- was released in the U.S. on Tuesday, October 2nd.


Dylan's single "Subterranean Homesick Blues" revolutionized the airwaves in 1965, signaling a marriage of pop music and rapid-fire lyrical pacing portending the future development of rap music. D.A. Pennebaker's filmic treatment of the song -- featuring Dylan in an alley way dropping hard-written cue-cards to the ground in ironic synchronicity with the recording -- became an immediately recognizable template for the emerging art of short-form music film and video.


Now, a 21st century edition of the "Subterranean Homesick Blues" film is making its imprint on the Internet as thousands of fans become part of pop music history customizing their own versions of the classic clip.


Sony BMG and YouTube are currently inviting Internet music fans to help create the first-ever music video for Bob Dylan's classic "Like A Rolling Stone," with submissions being accepted from October 1, 2007 through October 21, 2007. Full details may be found at: www.dylan07.com/YouTube.


On Tuesday, October 30th, Columbia Records and Legacy Recordings will release on DVD, for the first time in any format, director Murray Lerner's The Other Side Of The Mirror - Bob Dylan Live At The Newport Folk Festival 1963 - 1965. A long-awaited event for Bob Dylan aficionados, The Other Side Of The Mirror brings together more than 80 minutes of exquisitely filmed performances, 70% available here for the first time, drawn from three seminal years in the artist's ever-evolving career.