Entertainment industry legend, Chaka Khan, has been named the celebrity face of the new antioxidant health beverage, PURPLE.
The Purple product launch and announcement coincides with Chaka Khan's Broadway debut in the hit theatrical musical, The Color Purple. Rehearsal for The Color Purple production begins in December 2007 with a premiere on Broadway January 9, 2008.
"We are excited to work with Chaka Khan. She's a true legend," said Ted Farnsworth, CEO of the Purple Beverage Company. "Chaka's is a beautiful star that continues to shine as brightly as ever. We are thrilled that she has chosen to shine a bit of that light on PURPLE."
"With the demands of travel, rehearsals and a stressful promotion schedule in my daily life, I need to make sure that I stay healthy and get antioxidants each day," said the eight time Grammy Award winner, Chaka Khan. "A friend of mine turned me onto PURPLE. I was excited to try it. From the first sip, I loved it. I happily agreed when The Purple Beverage Company approached me to work with them; after all, it's a drink I already use."
Chaka Khan will serve as a spokeswoman for the company and work directly with The Purple Beverage Company to develop musical events that benefit The Chaka Khan Foundation and The Purple Beverage Company's various charity initiatives.
"I am excited with The Purple Beverage Company's desire to work together on our charity programs," said Chaka Khan. "The company's dedication to helping people in need in Haiti is right in line with the Chaka Khan Foundation's goal to assist at-risk women and children. Together, I believe we can really make a difference in the lives of others."
Celebrating over three decades of milestones, Chaka Khan recently released FUNK THIS, her first studio album in over 10 years, resulting in the highest chart debut of her solo career and accolades from reviewers and fans around the world. With one of the most distinctive voices in music history, Chaka Khan's unforgettable hits, top awards and creative pinnacles include eight Grammy Awards, three certified Platinum albums, seven certified Gold albums, BET's Lifetime Achievement Award, Soul Train's Career Achievement Award, The World Music Awards Life Achievement Award and an Honorary Doctrine of Music from The Berklee College of Music. For more information: www.chakakhan.com
The Chaka Khan Foundation, founded in 1999, raised over $1.5 million through its fundraising efforts last year alone. The Foundation assists women and children at risk and benefits Autism research, awareness and therapy. In addition, Chaka's local education and community work has been acknowledged and awarded by the Los Angeles school district. For more information: www.chakakhanfoundation.org.
