Self-made millionaire-turned- author Jeff Popick claims in his debut book that man's downfall came not from eating an apple or a fig, but from eating meat.


"The Real Forbidden Fruit: How Meat Destroys Paradise And How Veganism Can Get It Back" is a no-holds-barred indictment of the animal industry and the devastating effects it has on our planet, our bodies, our society and our spirituality.


"On page one of the Bible, God tells man, 'I have given you every herb yielding seed, which is upon the face of all the earth, and every tree, in which is the fruit of a tree yielding seed, to you it shall be for food' (Genesis 1:29). So how could an apple or a fig possibly have been the problem?" said Popick.


Popick contends that once humans began to eat meat, paradise on Earth was lost. However, we can regain that paradise by becoming vegan again, as we were meant to be.


"Whichever way you look at it, physiologically, environmentally, sociologically, spiritually and, therefore, logically, producing and eating animal products causes enormous harm, whereas abstaining from them generates personal, societal, planetary and spiritual health," said Popick.


"The Real Forbidden Fruit" is available in eBook format now at TheRealForbiddenFruit.com, and will be out in hard cover and paperback on June 15.


Jeff Popick is a former Hollywood stuntman, radio host ("Vegetarian Lifestyles," KIEV 870 AM, Los Angeles), self-made millionaire and now passionate author and speaker. For more information visit JeffPopick.com.