AARP announced today the launch of the AARP Music web site, which features customizable online radio and artist recommendations, as well as exclusive entertainment content geared towards the preferences of baby boomers and 50+ Americans. To kick off the launch, AARP joined with music superstars Patti LaBelle, Corinne Bailey Rae and Joss Stone to develop Pandora(R)-powered online radio stations featuring each artist's favorite music. These celebrity stations can only be found on the AARP Music site.

"I'm excited to be a part of the AARP family and the launch of their new music web site," says recording superstar Patti LaBelle. "AARP is important because it helps to know that someone's got your back once you cross over into mature adulthood. I can't wait to see and hear this new AARP Jukebox because they'll be playing my kind of music."


The site, which is open to all and can be found at www.aarp.org/music, is the latest step in a broader effort by AARP to use the power of music to build on a strong emotional connection with its members. The artists who joined with AARP for the launch represent diverse music genres and styles that were chosen not only because of their appeal to AARP's target market, but also for their appeal to multiple generations. Since the site is open to everyone, it offers unique opportunities for those 50+ to share music memories and interests across generations of family, such as the ability for grandparents to swap customized radio stations with their grandchildren.


In the coming months, additional celebrities are expected to develop and share AARP Jukebox music stations for the AARP Music site, allowing members to continually discover new genres and artists.