“We have officially entered the era of the iPhone.”
This is what Channel Six Action News told me tonight.
Earlier today, Apple introduced its latest novel invention: a cellular device with revved up communication features that’s generated a mass, covetous hysteria in front of Apple stores nation wide.
At one such store, Apple salespeople were clogging the sweeping glass doorway, spilling out and paving the glittering asphalt with their black logo shirts. It was overcast today, but even at six o’clock there was a glare. The gleam of the over-windexed storefront refracted brilliantly off of the handsome assortment of automobiles parked in front of it, bounced off hundreds of wide eyes waiting eagerly to behold the new iPhones and the glorious smiles of the Apple employees ready to sell them. It was…harsh.
I suppose there were (quite literally) all walks of life waiting in font of the retailer for the six hundred dollar plaything. What appeared to be a doctor in scrubs stood just two feet in front of another man balancing on crutches. Men and women mixed in age and ethnicity snaked through the rapidly moving line. Some congregated in excited gossip circles; others were too anxious to talk and stood alone. There were people dragging small children, others shouldering equally large hand bangs, and many more toting their Apple laptops in anticipation of completing their Apple ensembles.
The best in show went to a man dressed head to toe in a cardboard iPhone costume. “The phone bought the phone!” cried the Apple people as he marched out with his little black bag in tow. After a few minutes, I noticed the rear end of his get-up sported an iPod image; perhaps he’d worn the other side of his ensemble to buy a Nano or two. At least Apple consumers recycle.
Elizabeth Licorish
Published June 29, 2007
Comments directed to: Elizabeth.Licorish@gmail.com
