Ellen DeGeneres has danced her way into the hearts of millions of fans with her trademark wit and quirky observations about everyday life, and now, she has her own line of greeting cards. Now available in drug stores, grocery chains and super centers nationwide that carry American Greetings products, the ellen collection(TM) is a partnership between DeGeneres and American Greetings that brings the comedian's award-winning style of humor to a new line of 32 greeting cards.
the ellen collection(TM) features illustrations of the comedian on cards for birthdays, friendship, thank you and encouragement. The cards were developed in close collaboration with Ellen and her team to reflect the comedian's hip but relatable style.
According to Steven Willensky, Senior Vice President of Sales and Marketing for American Greetings, the collaboration between American Greetings and DeGeneres is the result of extensive research the company conducted to get to the root of what's funny today.
"The research revealed that a majority of women prefer to laugh at material that is more relatable, especially when it's based on everyday situations, and that's the humor that Ellen is known for," said Willensky. "the ellen collection(TM) is one of the many ways we are marking the launch of our newest funny cards that find humor in the real-life experiences women encounter."
"I look at having a line of cards as another extension of being a host; helping you wish your loved ones well, piggy-backing on your birthday greetings," DeGeneres said. "I like to be up in the middle of everything and doing it this way is much easier than crashing parties."
Cards in the ellen collection(TM) highlight many of the comedian's trademark fashions, like crisp white pants, argyle sweaters and Chuck Taylor- like sneakers. Her love for animals is also incorporated into several designs that show her with "Pig," her white French bulldog.
The messages on the cards capture DeGeneres' signature brand of humor. One thank you card shows Ellen and Pig on the front, and says, "Wow. Thanks. Does this mean I have to do something nice for you now?" A birthday card shows Ellen dancing while Pig looks on. The message reads, "Your birthday makes me wanna dance! ... which is weird because I'm in line at the DMV and now everyone's staring at me. Enjoy your day."