The trailer for "SiCKO," Michael Moore's expose of the American health care system, will be projected with full sound and subtitles on the outside of buildings near the headquarters of leading HMOs, insurance companies and hospitals in New York, Los Angeles, San Francisco, Chicago and Oakland on Monday, June 25th beginning at sundown through 1:00am.
This innovative campaign will enable millions of Americans including employees at leading HMOs, insurance companies and hospitals to see a sneak peak of Michael Moore's acclaimed documentary that explores and examines their industry's role in our nation's troubled health care system.
SiCKO is written, directed and produced by Michael Moore. The film is produced by Meghan O'Hara and co-produced by Anne Moore. Kathleen Glynn, Bob Weinstein and Harvey Weinstein serve as executive producers.
SiCKO opened exclusively at the AMC- Loews Lincoln Square Theater, Friday, June 22nd and is opening nationwide on Friday, June 29th.
The words "health care" and "comedy" aren't usually found in the same sentence, but in Academy Award winning filmmaker Michael Moore's new movie SiCKO, they go together hand in (rubber) glove.
Opening with profiles of several ordinary Americans whose lives have been disrupted, shattered, and-in some cases-ended by health care catastrophe, the film makes clear that the crisis doesn't only affect the 47 million uninsured citizens-millions of others who dutifully pay their premiums often get strangled by bureaucratic red tape as well.
After detailing just how the system got into such a mess (the short answer: profits and Nixon), we are whisked around the world, visiting countries including Canada, Great Britain and France, where all citizens receive free medical benefits. Finally, Moore gathers a group of 9/11 heroes -- rescue workers now suffering from debilitating illnesses who have been denied medical attention in the US. He takes them to a most unexpected place, and in addition to finally receiving care, they also engage in some unexpected diplomacy.
While Moore's SiCKO follows the trailblazing path of previous hit films, the Oscar-winning BOWLING FOR COLUMBINE and all-time box-office documentary champ FAHRENHEIT 9/11, it is also something very different for Michael Moore. SiCKO is a straight-from-the-heart portrait of the crazy and sometimes cruel U.S. health care system, told from the vantage of everyday people faced with extraordinary and bizarre challenges in their quest for basic health coverage.
In the tradition of Mark Twain or Will Rogers, SiCKO uses humor to tell these compelling stories, leading the audience conclude that an alternative system is the only possible answer.
For more information, please go to www.sicko-themovie.com
