Cadillac has signed on as the Presenting Sponsor for Sundance Channel's upcoming original series, "Live From Abbey Road." The announcement was made today by Sundance Channel Executive Vice President, Marketing, Branded Entertainment and Sponsorship Kirk Iwanowski and Cadillac Marketing Director Liz Vanzura. The weekly music series, premiering June 21st at 10:00 pm e/p, features performances and interviews with more than 30 groundbreaking musicians - ranging from The Killers, Gnarls Barkley and Snow Patrol to Red Hot Chili Peppers, Iron Maiden and Corinne Bailey Rae.
In addition to presenting sponsor credits within the show, Cadillac will be incorporated into all on-air and off-air promotional elements for the series' including a multi-million dollar marketing campaign supporting the program comprised of national broadcast, national and local cable, national print, extensive digital outreach and select out-of-home. The multiplatform deal also allows for pre-roll in front of the national video-on-demand distribution of the series which will feature :60 "My Cadillac Story" vignettes starring musicians Joan Jett and Travis Barker. The vignettes will air beginning in September 2007 in support of the launch of the new Cadillac CTS. The "My Cadillac Story" vignettes will air on Sundance Channel and VOD and also be available on the branded website being created for the series, www.sundancechannel.com/lfar .
Commenting on the deal, Iwanowski said: "It's only fitting that Cadillac, a prestigious brand that has been immortalized in popular music for generations, joins us in the celebration of this legendary studio and historic television series in the making."
"Our iconic Cadillac brand and vehicles have been inextricably woven into popular culture and music ever since some of the most legendary artists adopted us decades ago," commented Vanzura. "We consistently strive to align Cadillac with the very best properties that fully complement our brand's promise. Positioning Cadillac with such a diverse group of musical talent in shows filmed at the famed Abbey Road studios is ideal for us."
"Live from Abbey Road" (airing Thursdays at 10 pm starting June 21st) features performances by new and established A-list artists, with each one- hour episode offering three acts and a unique insight into the process of making music as they rehearse, discuss their work, and build towards the final exclusive performance. Artists on the bill include: The Killers, Gnarls Barkley, Snow Patrol, Red Hot Chilli Peppers, Paul Simon, Iron Maiden, Richard Ashcroft, LeAnn Rimes, David Gilmour, Dave Matthews, Wynton Marsalis and John Mayer. The series was directed by AJ Jankel, produced by Michael Gleason and Peter Van Hooke and is distributed internationally by FremantleMedia Enterprises, the commercial division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world.
