What's up at McDonald's? Surf's Up! McDonald's and Sony Pictures Animation bring McDonald's youngest guests an awesome summer-surfing adventure. Beginning June 8 -- the opening day of the new animated movie Surf's Up from Sony Pictures Animation -- through July 5, 2007, the characters from the movie catch a wave into McDonald's Happy Meals and Mighty Kids Meals. With the purchase of a Happy Meal(R) or Mighty Kids Meal(R), young guests will receive one of eight Surf's Up surfing-action toys, while supplies last.
Just in time for summer fun, Pen Gu Island's very own Cody Maverick, Lani, Tank, Chicken Joe, Geek, Reggie and Big Z become part of the new Surf's Up Happy Meal and Mighty Kids Meal collection, giving kids and their families a chance to enjoy surfing action-inspired toys, including mix-and-match customizable surfboard inserts. Surf's Up-themed stickers can be placed on the boards and toys for a true make-it-your-own creation. The Surf's Up Happy Meal collection also includes two movie-inspired toys that feature water wave technology.
"School is out and warm weather means fun in the sun," said Kathy Pyle, Senior Director of Family Marketing for McDonald's USA. "The action-packed Surf's Up Happy Meal collection inspires kids to be active both on land and in water."
For more fun, kids and families can catch a wave of energy at http://www.happymeal.com/. Starting June 8, guests can log on for fun Surf's Up online games and offline activities that allow them to earn points to redeem for cool and unique digital rewards. Young guests are encouraged to join the online community of kids to experience the fun and excitement of Surf's Up at McDonald's.
McDonald's customers can enjoy additional food choices with their Happy Meals and Mighty Kids Meals including Chicken McNuggets(R) made with White Meat, Apple Dippers (fresh, peeled apple slices with low-fat caramel dipping sauce), and beverage choices including 100% pure Minute Maid apple juice and low-fat white and chocolate Milk Jugs, served in child-friendly containers. Milk nutritional profile and packaging varies in California, Alaska and Hawaii.
