Blockbuster Inc. (NYSE:BBI) (NYSE:BBI.B) today announced that the Company is introducing a wider range of subscription plans including BLOCKBUSTER Total Access Premium(TM), BLOCKBUSTER Total Access(TM), and BLOCKBUSTER(R) By Mail.


The new subscription plans are now available to all current and new subscribers to Blockbuster's online rental service with pricing as low as $4.99 a month. In addition, most of Blockbuster's online subscribers will now have the option of exchanging their online movies for discounted in-store game rentals as well as free in-store movie rentals at more than 5,000 participating BLOCKBUSTER(R) locations.


"Blockbuster's wide array of online rental offerings continues to offer subscribers the best value in the marketplace. With multiple subscription plans to choose from, we're giving our customers the ability to choose the option that's right for them," said Jim Keyes, Blockbuster Chairman and CEO. "We want to give consumers the most convenient access to media entertainment, whether that's through our stores or by mail, and are dedicated to doing that with flexible plans and pricing."


For subscribers interested in an online-only plan, BLOCKBUSTER By Mail subscriptions start as low as $4.99 per month and go up to $16.99 for the three-out unlimited movie rental plan. BLOCKBUSTER By Mail subscribers will also now have the option of exchanging their online rentals at participating stores for $1.99 discounted in-store movie rentals.


For subscribers who want both in-store and online movie rentals, BLOCKBUSTER Total Access plans start as low as $7.99 per month and offer a fixed number of free in-store movie or discounted game rentals per month. The Company's three-out unlimited rental plan offers five free in-store movie or discounted game exchanges per month for $17.99. Subscribers to the Total Access plan who want in-store rentals in excess of their monthly free exchange benefit can take advantage of the $1.99 discounted movie rental exchange offer.


For the most frequent renters, the Company's BLOCKBUSTER Total Access Premium plans let subscribers rent an unlimited number of movies by mail with unlimited free in-store movie exchanges or discounted in-store game rentals. Subscription plans for BLOCKBUSTER Total Access Premium start at $16.99.


Consumers can log on to http://www.blockbuster.com/ to sign up for a free two-week trial of either BLOCKBUSTER Total Access Premium, BLOCKBUSTER Total Access or BLOCKBUSTER By Mail.


With more than 70,000 titles to choose from online, Blockbuster delivers DVDs right to subscribers' mailboxes in pre-paid postage return envelopes. There are no due dates or late fees with movies rented from Blockbuster's online rental service. In-store movie rentals are still subject to store rental terms, including due dates, and must be returned to the store from which they were rented. As of July 1, 2007, the Company had approximately 3.6 million total online subscribers.