DreamWorks Pictures and Paramount Pictures' co-production "TRANSFORMERS" set an industry record for a non-sequel of $155.4 million in its opening week, surpassing the previous record held by the original "Spider Man" in 2002. In addition, during its first full day of release on Tuesday, July 3, "TRANSFORMERS" grossed $27.8 million, the biggest Tuesday in industry history, surpassing the second "Pirates of the Caribbean" adventure. The following day, July 4th, the Michael Bay-directed action adventure posted another industry best for the holiday of $29 million, outstripping "Spider-Man 2" in 2004.

For DreamWorks and Paramount, "TRANSFORMERS" three-day debut of $70.5 million was the top non-sequel and top live-action film ever. This propelled Paramount over the $1 billion mark in domestic gross in 189 days, the earliest any studio has reached that benchmark in a calendar year. The year 2007 will be Paramount's highest grossing since 1998, when it reached $1.046 billion, a figure that will be surpassed by the end of the coming weekend.


Over the past week, Paramount reclaimed its status as the #1 studio in market share, which it held earlier in the year, from April 21 to May 3. In addition, "TRANSFORMERS" was DreamWorks' fourth straight #1 opening film following "Norbit," "Blades of Glory" and "Disturbia."