Sundance Channel's THE GREEN, a new weekly primetime destination focusing on environmental topics, launches April 17, 2007 at 9pm. With THE GREEN, Sundance Channel becomes the first television network in the United States to establish a major, regularly- scheduled programming destination dedicated entirely to the environment.
Consisting of three hours of programming, THE GREEN will present original series and documentary premieres about the earth's ecology and concepts of "green" living that balance human needs with responsible care for the planet. THE GREEN reflects the current tipping point in public awareness about ecological issues and the trend towards environmentally sustainable approaches to modern living. The destination is designed to be both edifying and entertaining, with an emphasis on information, practical advice and community building. Presented by Robert Redford, the destination is hosted by award- winning journalist Simran Sethi and community advocate and MacArthur Fellow Majora Carter, two dynamic leaders who have distinguished themselves with revolutionary ideas in such areas as civic planning and global business practices.
Leading off each edition of THE GREEN at 9:00pm is the original program "Big Ideas for a Small Planet," a documentary series presenting the forward- thinking designers, products and processes that are on the leading edge of a new green world. Each episode revolves around a different green theme as it spotlights a specific innovator or innovation that has the potential to transform our everyday lives. The individuals profiled range from scientists to fashion and product designers, entrepreneurs to first-time inventors. The series also features a cast of recurring expert commentators, including activists, scientists, writers, and environmental personalities who provide the big-picture context to each week's stories. "Big Ideas for a Small Planet" is produced by Scout Productions ("Queer Eye for the Straight Guy" NBC/Bravo and The Fog of War).
Each episode of "Big Ideas for a Small Planet" is paired with a thematically complimentary documentary premiere. For example, the debut episode of "Big Ideas for a Small Planet" explores alternative fuel sources, and is followed by the television premiere of Crude Awakening - The Oil Crash, a look at the past, present and future of the world's oil reserves.