Actor/model Jordan Matthews (http://www.jordanmatthews.com/), Hollywood's new "It" actor has climbed yet another career rung on L.A.'s ladder, landing the lead in the upcoming thriller "Fading of the Cries." Matthews will play "Jacob," a young man armed with a powerful sword and the passion to save a farm community threatened by evil itself. Directed and written by the award-winning Brian Metcalf (http://www.brian-metcalf.com/), "Fading of the Cries" is currently in the preproduction, active-development stages, and promises to be a golden opportunity for Hollywood's newest breakout star.


"It's amazing to connect with Brian simply because of his rich writing, directing and production background," Matthews said. "With such notable films as 'The Day After Tomorrow' and 'Passion of the Christ' under his belt, I feel so honored to star in his latest venture, 'Fading of the Cries.'"


As Jordan's momentum on the young, hot Hollywood scene is picking up, so, too, is his popularity, evidenced by the numerous media calls he's receiving, in addition to the fan mail and even fan sites, such as http://www.jordanmattews.org/. Recently launched by an avid admirer, the site gives all the scoop on the star.


"When someone creates a site about you, it's personally flattering and very humbling," Matthews said. "Professionally, it takes you to a different level and gives you a taste of the recognition that goes along with arriving at that place. It's very exciting."


While managing such big changes, Matthews' modeling career continues to charge full-speed ahead. Most recently, he completed a shoot with celebrity photographer Karl Simone (http://www.karlsimone.com/). Simone has built an impressive portfolio, which includes a celebrity collection of big names like Bill Clinton and Madonna. As of late, Simone has featured Matthews in a promotional campaign to be distributed to leading consumer publications like GQ.


"Karl Simone is an extremely professional photographer," Matthews said. "Working with such elite, creative talent has helped solidify my modeling career, and I'm excited to see where this campaign takes me in terms of national visibility."