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blinkx Partners With Raindance to Offer Online Audiences the Best in Independent Filmmaking


blinkx, the largest video search engine on the Web, today announced a partnership with Raindance, founder of the Raindance Film Festival and the British Independent Film Awards. Under the terms of the agreement, blinkx will host, transcribe and index top independent shorts, features and documentaries from the Raindance Film Festival, making it easy for film enthusiasts to find and watch them at http://www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Raindance.


Raindance offers the best in independent filmmaking. Founded by filmmakers for filmmakers, Raindance supports the independent filmmaking community by organizing screenings, seminars and workshops in North America and Europe. In addition, the Raindance Film Festival - Britain's largest independent film festival - has established itself as a launching pad for some of the world's most talented independent filmmakers.


"The Raindance Film Festival is a well-respected and highly successful venue for up and coming filmmakers," said Suranga Chandratillake, founder and CEO, blinkx. "We are thrilled to add their video content to our index, giving film enthusiasts everywhere access to high quality independent films, on demand and in easy-to-consume formats."


"We are delighted to make our films available on blinkx.com - it's a powerful and innovative platform," said Elliot Grove, founder and CEO, Raindance Film Festival. "The partnership with blinkx will enable Raindance.tv to broaden its reach enormously, and make our bold, fresh and original content available to a wide global audience."


As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.



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