Launched in September 2007, "42 Rules of Marketing" is the first book in the series conceived by Laura Lowell in partnership with Happy About, Inc. "42 Rules" is a series of practical guide books designed to help readers remember the things they know they should do, but don't. Each book focuses on a specific topic offering fun, easy-to- read reminders using real life examples to make the point.
"Writing a book feels like such an enormous task to most people, including me. I was convinced that I wanted to "self-publish" my book. But when the printer asked me what kind of paper I wanted, and the graphic designer asked me if I had my ISBN number, and the copyeditor wanted another check, I realized that I didn't want to be a publisher. I just wanted to get my book published."
Lowell approached publisher Mitchell Levy, CEO of Happy About, Inc. and the book was published a few months later, in time for a launch that coincided with her fortieth birthday. After realizing her goal, she turned her attention to helping others realize theirs. Together with Happy About, Lowell is offering a program called "Super Star Press" focused on helping would-be authors turn their ideas into real books that are published, distributed and marketed without the hassles of traditional publishing houses and the new "self-publishing" service models.
"The idea behind 42 Rules and Super Star Press is that anyone can write a book," said publisher Mitchell Levy. "This model helps independent professionals establish themselves as experts in their field so they can grow their businesses. What's new here is the combination of writing, publishing and marketing. All three are necessary to make a book, and the author, successful."
"The results I have seen in the months following the launch of the book have exceeded my expectations. My monthly billings have more than doubled and my fees have increased 25% on my "post-book" business. My next goal is to extend the success of "42 Rules of Marketing" to forthcoming titles including, social networking, working moms, cold calling executives, and teaching."
