The season finale of ICE ROAD TRUCKERS, which premiered Sunday, August 19th from 10-11pm on The History Channel®, was the #1 program ever on the network and the #1 show on cable for the night with 4.8 million total viewers. Its 3.5 household rating was tops for the evening among ad-supported cable networks. The episode also outperformed every other program on ad-supported cable so far this August in the key demos, Adults 25-54 with 3.1 million viewers and Adults 18-49 with 2.8 million viewers.
“The History Channel could not be more pleased with the tremendous success of ICE ROAD TRUCKERS,” said Nancy Dubuc, Executive Vice President and General Manager, The History Channel. “Out of the gate the show performed really well and as the season progressed, the buzz increased. The History Channel series strategy is really taking hold, with this being the jewel in our crown.”
The ICE ROAD TRUCKERS daylong marathon, which culminated in primetime drove The History Channel into the first place for the night in cable from 8pm-11pm among Adults 25-54 (1.8 million viewers) and Men 25-54 (1.1 million viewers). Additionally, the primetime block also gave the network its best night in history in all key demos, Adults 25-54 (1.8 million), Adults 18-49 (1.7 million), Men 25-54 (1.1 million) and Men 18-49 (1 million).
Sunday, August 19 premiere episode of ICE ROAD TRUCKERS was #1 for the night on cable and #1 show ever on The History Channel
As previously announced, viewers can tune into three bonus episodes, THE ICE ROAD: THEN AND NOW, a one-hour historical retrospective on the ice roads of Northern Canada on Sunday, August 26th at 9pm ET/PT and the two-part reunion special, ICE ROAD TRUCKERS: OFF THE ICE, which will bring together the truckers for the first time since the season ended last winter, will air on consecutive Sundays, September 2nd and 9th at 9pm ET/PT.
The popularity of ICE ROAD TRUCKERS extended into the digital realm as August traffic to History.com more than doubled compared to August 2006. The ICE ROAD TRUCKERS minisite received over one million page views by the time Sunday’s season finale hit the air. Additionally, two features of the minisite, The Pimp Your Rig Game and The Trucker Map, have been the two most popular features on History.com during the month of August. Overall for the season, the minisite was the most trafficked on History.com with three million page views and over 2.5 million video views.
