CBS SportsLine.com, a leading Internet sports media service and part of CBS Interactive, today announced it has changed its name to CBSSports.com.
"The ability to bring unity to the CBS Sports brand across all media -- television, online and mobile -- is something we believe both audiences and advertisers will appreciate," said Sean McManus, President, CBS Sports and News. "With this name change, CBS Sports now stands for much more than its broadcasts of major sporting events. We now have a direct branding association with interactive coverage across the entire world of sports for our fans."
"SportsLine is a terrific property with a strong, dedicated fan base," said Steve Snyder, Chief Operating Officer, CBS Interactive. "This change will allow the community to continue to thrive as it always has, but with the added, and more clear connection to the premier sports broadcasting franchise in the industry."
"With the singular tie to the CBS Sports brand, we now have the ability to connect with more fans than ever, bringing loyal users of the SportsLine service together with new consumers, whether they are in front of a television, on their computer or on the go with their mobile device," said Jason Kint, Senior Vice President and General Manager of CBSSports.com. "This extension across all platforms will give fans the ability to meet and interact with one another to a greater degree than ever before."
CBS Sports has evolved into a multi-platform brand offering premier broadcast, online and mobile sports content. The change to CBSSports.com gives advertisers the ability to associate with the CBS Sports brand and reach sports fans no matter where they are, 24 hours a day, seven days a week.
While the move to CBSSports.com will be marked by increased on-site/on-air integration with CBS Sports, the site will continue to give the deepest and most up-to-the-minute coverage of all the major sports in the United States.
In keeping with one unified brand for the entire business, CBS SportsLine's award-winning fantasy sports products will also reside under CBSSports.com.
"We are confident our fantasy players will recognize that the service remains the best in the business and our fantasy sports products will continue to thrive under the CBSSports.com brand," said Kint.
Media members seeking downloadable artwork of the new CBSSports.com logo can visit: http://www.cbsinteractive.com/spec/info/spln/logo-specs
