Hilary Duff, the international chart-topping recording artist, actress, designer, business woman and philanthropist, has partnered with Michaels Stores, Inc., the largest specialty retailer of arts and crafts, to introduce a line of stuff by hilary duff "Design It Yourself" fashion crafts in over 900 Michaels North American stores. This is Michaels' first teen celebrity alliance, which further enhances the company's product offerings to the teen and 'tween consumer market.
The stuff by hilary duff DIY fashion accessories and embellishments include more than 40 hip, funky fashion products inspiring customers to reinvent existing products or clothing. Using the stuff by hilary duff sportswear collection as inspiration, Hilary chose her favorite trims, details and graphics for charms, patches and iron-on transfers. The DIY collection includes bold chain link bracelets and necklaces, and cool vintage-inspired charms to easily create fashion masterpieces. T-shirts, hand bags and hats become a canvas to embellish with iron-on graphics, studs and stones. In addition, military and heraldic inspired crests are being featured in the collection.
"My new line of DIY fashion crafts at Michaels under my stuff by hilary duff label allows you to get creative with your style -- so you can always wear something new to highlight your own individuality," said Hilary Duff.
Hilary provides the design direction for the stuff by hilary duff line. This new line seamlessly complements Michaels' vast assortment of approximately 40,000 products including apparel crafts, beading, jewelry making and kids crafts. Michaels will provide customers an opportunity to add their personalized style to fitted T-shirts and handbags during complimentary in-store demonstrations of stuff by hilary duff DIY fashion in all Michaels stores, nationwide and in Canada, on Sunday, August 26 from 1:00 p.m. to 3:00 p.m. local time. Customers can visit http://www.michaels.com/ to find a store nearby.
"Hilary embodies the spirit of the Michaels' customer with her individual sense of style and her creative edge," said David Abelman, senior vice president of marketing for Michaels. "'Tweens and teens are embracing crafting as part of developing their identity. The stuff by hilary duff DIY fashion collection fuels their personal creativity and imagination, and it further enhances our DIY crafting assortment."
The Hilary Duff and Michaels partnership is the second significant alliance Michaels has announced this year, the first of which was with Martha Stewart to launch Martha Stewart Crafts(TM), introduced in May.
