Technical range: reaches 35.2 million households all over Europe, 8.02 million in Germany - and many, many more on the World Wide Web. These are the range indices of UMotor.TV ( http://www.umotor.tv), the novel video platform focusing on everything related to cars and motor sports. The most unique feature: UMotor.TV is the first such medium to offer private and commercial car sellers the opportunity to post automotive ads in moving picture format (video). Moreover, this service is free: during the beta phase of the new TV format, which starts on August 13, all ads can be uploaded to UMotor.TV directly and at no cost to users.
Yet UMotor.TV is more than a video platform for the automotive community. In fact, all video clips that are posted on UMotor.TV have the equal and realistic chance to also be broadcast on television. It has never been more cost effective to reach an audience of millions via TV.
It could not be any simpler: shoot a video, upload and sell.
The UMotor.TV process is simple: first, users upload a self-produced automotive ad or a video clip related to the themes of automotive or motor sports to http://www.umotor.tv. Subsequently the posted videos are rated by the car-video-community of UMotor.TV
"The approach is as simple as it is innovative," comments Nick Riegger, Managing Director of TV broadcaster UProm.TV, who operates UMotor.TV. "We let the Internet community decide what it wants to see on TV. No TV program has ever this close to the wants of its consumers - and this in all of Europe."
In addition to UMotor.TV, Munich-based broadcaster UProm.TV is already pushing ahead with its next video and community TV platform: as of mid August, UFlirt.TV (http://www.uflirt.tv) will be the first to enable users to place personal ads and data on the web in video format.
For people who have fuel running through their veins: UMotor.TV, the first video portal dedicated to all things car and automotive market related.
UMotor.TV targets all auto enthusiasts and those in the automotive industry. "Car and accessory dealers in particular will benefit from UMotor.TV as a new sales channel," explains Dr. Nikolai A. Behr, likewise Managing Director at UProm.TV and responsible for UMotor.TV content.
"The likelihood of closing the sale is increased as a result of the high level of emotion communicated by the motion pictures. Potential buyers get a better idea of the objects they desire when they watch videos on television or on the portal. The video also allows them to hear the sound of the engine, and you can show corners and edges of the vehicle that are not visible in standard online and print ads."
However, UMotor.TV is not only the first European automobile market in video form; it is also the ideal platform for motor sports fans who want to watch self-produced videos of an amateur race on TV or want to get background information and interviews pertaining to a variety of racing series. As well, car fans who want to get information on the latest models released by the major automakers will get what they are looking for on UMotor.TV.
UFlirt.TV - the first flirting and dating video portal
UFlirt.TV (http://www.uflirt.tv) focuses on topics such as friendships, flirting and relationships. UFlirt.TV is the first medium that makes it possible to post a personal video ad on the Internet. The clip can also be made available to millions of viewers all over Europe via television.
"Personal ads in motion picture format have a completely different quality than contemporary print ads," comments Dr. Behr, "the possibility to hear the voice, see facial expressions and body language, can make the critical first impression even before the first rendezvous ever takes place." UFlirt.TV connects lonely hearts with the partners of their dreams quickly - thanks to categorization and search functions. UFlirt.TV is slated to begin broadcasting in mid August.
