The AND 1 Mix Tape(R) Tour 2007, the original street basketball entertainment tour featuring the world's best playground players, is returning to its blacktop roots this summer for a nationwide 10-city tour from June 16 through August 25. Tipping off in New York City, the tour will travel across the United States with its best team yet playing against summer league all stars from city to city.
Streetball: The AND 1 Mix Tape Tour, the popular television show documenting the on-court action and behind the scenes drama, is produced by ESPN Original Entertainment (EOE). Broadcasts kick off in July as part of a new two-year agreement. The season will feature 10 half-hour episodes centered around the search for the next AND 1 Mix Tape Tour Player. Throughout the season fans will have the opportunity to vote online for their favorite player from each city, with the contest winner announced in the season finale.
To kick off the tour, a new advertising campaign entitled The United Streets of America (via 72 & Sunny, El Segundo, California) will launch online and via print ads in ESPN The Magazine, SLAM and Complex. The premium design of the campaign highlights the AND 1 Mix Tape Tour as the premier streetball showcase and its players as statesmen of the game. Players on the tour and in the creative campaign include Professor, Hot Sauce, Escalade, Bad Santa, Helicopter, The Assasin, Go Get It, Baby Shaq, Silk, Springs and, 8th Wonder.
"We are excited to bring the AND 1 Mix Tape Tour back outdoors this summer," said Mark Woolsey, AND 1 General Manager and CMO. "AND 1 is the premier streetball brand, and what better way to celebrate the eighth year of the tour and sixth year of the ESPN series than by taking it back to our roots where it all began for our fans and players."
AND 1's best team yet will take on the finest summer league all-stars in 10 cities, with one local baller from each market chosen for a 10-man team that will travel to Los Angeles on August 25 for the finale game, vying for the ultimate prize -- an endorsement contract with AND 1 and a spot on the AND 1 Mix Tape Tour roster. Bringing the democratic process to life in conjunction with the United Streets of America campaign, one finalist from each market will be chosen by fans via online voting at www.AND1.com, where weekly highlight videos will be posted after each event.
"Before joining AND 1, I was just another regular ball player," said Grayson "The Professor" Boucher, who shot to prominence after winning the Mix Tape Tour contest in 2003. "But because of the popularity of the AND 1 Mix Tape Tour and the phenomenon it has become, things have really changed for me. I get to do something I love for a living and I hope it inspires others to achieve their hoop dreams."
