Pepsi, one of the world's most recognizable brands, will allow a consumer to design the look of one of its cans for the first time in history in the "Design Our Pepsi Can" promotion. The person who comes up with the winning design will have their artwork featured on 500 million Pepsi cans across the country and take home a $10,000 prize.
DESIGN OUR PEPSI CAN CONTEST
Beginning this week, consumers may enter the Design Our Pepsi Can promotion by going to http://www.designourpepsican.com/. Once registered, participants will have the option of using their own design programs or the tools available on the site to bring their ideas to life. The top designs, as determined by a panel at Pepsi, will be posted on designourpepsican.com where consumers will vote for the winner.
CELEBRITY PEPSI CAN ARTISTS
Some of the world's top musicians are also showcasing their artistic talent on the Pepsi can. The All-American Rejects, Big & Rich and Pharrell Williams have each created unique designs for the Pepsi can that will be in market in the upcoming months. The three special cans will feature a Web site address that will take fans to exclusive footage of the artists and will offer information on their new projects.
"Pepsi called and said they wanted us to design our own can, pretty sweet," said The All-American Rejects. "We finally saw it the other day and it looks AMAZING! We can't even believe that our design is gonna be on over 500 million of 'em!"
"Our very own Pepsi can will be seen around the country and turned up high by millions in the coming months," said Big & Rich. "When Pepsi presented this opportunity to us, we thought it would be a great way to share our love of music with everyone while they're enjoying a Pepsi."
"I was intrigued by this opportunity because it allowed me to be creative and innovative, which is something that I try to infuse in all of my endeavors," added Pharrell Williams.
These designs are a part of Pepsi's global brand restyle. The iconic Pepsi globe logo and name lettering remain the same -- just like Pepsi's great taste -- but the background graphics change every few weeks. In its 109-year existence, Pepsi-Cola's look has changed just 10 times, but this year alone, it will change more than 35 times.
