LG Electronics has teamed with "Rachael Ray," the new nationally syndicated television show hosted by iconic Food Network television show host, Rachael Ray, as the exclusive provider of flat panel displays.
On the new program, which premiered nationwide on Monday, September 18, viewers experienced "The Rachael Ray Way" against a backdrop of 20 LG high-definition plasma and LCD displays, ranging from 27-inch LCD HDTVs to 50-inch plasma HDTVs, which have been integrated throughout the studio.
In addition to outfitting the dramatic set for the dynamic show, LG provided flat-panel displays for the green rooms and dressing rooms to complement the modern, fresh feel of Rachael Ray's full-of-life style.
"We at the 'Rachael Ray' show are delighted to be working closely with LG Electronics as the exclusive television provider for my new show," Ms. Ray said. "Working with LG gives us the ability to have the most energetic, interactive environment for our viewers and in-studio guests alike."
"This new generation of lifestyle programming from such a warm, energetic celebrity as Rachael Ray is the perfect fit for LG Electronics," said Tim Alessi, marketing director, LG Electronics USA. "Her boundless curiosity and constant dedication for better-living embody LG's 'Life's Good' brand promise through premium consumer electronics products."
The new show was an instant ratings success and experienced the highest ratings for any first-run syndicated talk show since the launch of "Dr. Phil" in 2002. The show opened on September 18 with a 2.8/9 weighted metered market average, which was up 17% from its average lead-in (2.4/8). "Rachael Ray" was also up 33% from its year ago time period average (2.1/7).
An hour-long, daily talk show from King World and Oprah Winfrey's Harpo Productions, "Rachael Ray" engages viewers and in-studio audiences with a personal, hands-on, celebratory approach to life the Rachael Ray way.
While Ms. Ray will continue to heat up the kitchen with her creative signature dishes, she will also take her audience beyond the realm of food to explore all facets of life and good living, no boundaries, no guidelines and no topics untouched.
Rachael's goal is to have viewers discover something new when watching her show, learn something fun and realize that life just doesn't have to be that hard because everybody needs a little R and R.
