Continuing with the mega successful introduction of his teen trend collection over the past four years, designer Peter Dooney introduces a new collection targeted to today's young consumer.

To symbolize the spirit of the collection, Dooney & Bourke has selected actress Emma Roberts, niece of the famed Julia Roberts, as the new face for the upcoming national ad campaign. The campaign is set to debut in the themed "Young Hollywood" issue of Teen Vogue in October. Roberts is best known for starring in the Nickelodeon series Unfabulous and, like her aunt before her, is pursuing a big screen career. She has already been seen in movies such as last spring's Aquamarine and will be the lead in the 2007 release of Nancy Drew. There is no doubt that with her winning smile and bubbly personality, Emma Roberts is a rising star.


As a Dooney & Bourke model, Roberts follows in the footsteps of leading ladies Mischa Barton and Lindsay Lohan. For the current season, Peter Dooney turned it up a notch by teaming up with Emma Roberts, not only to model the teen collection, but also to lend a hand in designing. Emma spent a day with the Dooney & Bourke design team to create a new limited edition bag bearing her signature style which will debuting in December.


The teen collections featured in the Emma Roberts' campaign promise to be the hottest new handbags this fall. The bags are scheduled to hit Dooney & Bourke retail boutiques in October. They will also be available at department stores such as Bloomingdales, Lord & Taylor, Macy's, and Nordstrom and online at www.dooney.com.