Montblanc, one of the world's leading brands in the luxury segment, has appointed the world-famous actor Nicolas Cage as the brand's third international brand ambassador. As of November 2006, Montblanc will be featuring Nicolas Cage in a campaign entitled "Helping others gives success true meaning". The new campaign continues the brand's series of advertising motifs with famous Hollywood stars and Oscar winners, including Julianne Moore and Johnny Depp, highlighting both Montblanc's products and its commitment to charitable causes. Nicolas Cage will be presenting the two exclusive chronographs "Montblanc Star Chronograph GMT Automatic" and "Montblanc TimeWalker Chronograph Automatic".
The Montblanc campaign "Helping others gives success true meaning"
"Helping others gives success true meaning" is the theme of the campaign with Nicolas Cage for Montblanc, which will be launched in November 2006 and is to be promoted in a wide selection of publications, including international lifestyle and fashion magazines.
Success is one of the cornerstones of the Montblanc brand philosophy. Success is largely driven by skill, creative passion and enthusiasm. Success is something we can be proud of, but it also involves a commitment to give something back to those who have contributed to this success.
Montblanc, a brand whose roots are deeply entwined with writing culture, is committed to supporting a huge variety of art and culture projects. The brand's activities in this field span several decades and include the "Montblanc de la Culture Arts Patronage Award", which since 1992 has been honouring every year outstanding patrons of the Arts; the partnership with the "Philharmonia Of Nations" with young musicians from more than 40 countries; the "Montblanc Young Directors' Project", which is part of the Salzburg Festival and is a competition for young international theatre directors; and the "Young Artist World Patronage Programme", which is dedicated to supporting talented young contemporary artists on a worldwide basis.
Nicolas Cage and Montblanc
Nicolas Cage is no stranger to charitable commitment. Famous all over the world as one of the most talented and versatile actors of our age, he effortlessly masters every genre in contemporary films. Winning his first Academy Award in 1996 for his role in "Leaving Las Vegas", he is one of the few actors to possess a truly unforgettable, distinctive charisma.
Nicolas Cage has since been nominated twice for an Academy Award and four times for a Golden Globe Award; his most recent film is "World Trade Center", directed by Oliver Stone for Paramount Pictures. Next year, Nicolas will be seen starring in the Marvel Comics and Sony Pictures film "Ghost Rider".
His amazing career and his exceptional personal and professional success have inspired Nicolas Cage to become involved in a number of charities and projects, and he has made generous donations to humanitarian aid programmes.
The Montblanc initiative "Helping others gives success true meaning" presents Nicolas Cage as the brand's new ambassador with two Montblanc watches. Nicolas Cage donated his compensation to support the Californian project "Heal the Bay" together with a donation by Montblanc.
Nicolas Cage presents the chronographs "Montblanc TimeWalker Chronograph
Automatic" and "Montblanc Star Chronograph GMT Automatic"
The focal point of the new campaign featuring Nicolas Cage are Montblanc's two new chronographs, "Montblanc TimeWalker Chronograph Automatic" and "Montblanc Star Chronograph GMT Automatic". Like all Montblanc watches, these new timepieces are made in the company's own watch production facility Montblanc Montre S.A. in Le Locle, Switzerland.
The "Montblanc TimeWalker Chronograph Automatic" has a clear, straightforward design. Featuring an uncluttered, modern face, skeletonized horns and clasps, this watch offers a wide range of chronograph functions. A distinctive design which is showcased in the new Montblanc advertising campaign featuring Nicolas Cage.
The sophisticated, classic counterpart to this chronograph is the "Montblanc Star Chronograph GMT Automatic", featuring an officially certified COSC chronometer and a 24-hour GMT display for a second time zone. This new timepiece is a highly successful synthesis which unites traditional design elements and advanced timekeeping technology. Visible behind the sapphire glass base, the movement bears all the hallmarks of the very best Swiss watchmaking craftsmanship.
For more information, please visit the Montblanc Press Lounge at www.montblanc.com.
