On Monday, October 9, 2006, Google Inc. announced its decision to purchase YouTube, the popular video-sharing site, for $1.65 billion in stock. Following the closure of the deal, YouTube will operate independently, "to preserve" its user community and its brand, the announcement said.
Eric Schmidt, CEO of Google stated "The YouTube team has built an exciting and powerful media platform that complements Google's mission to organize the world's information and make it universally accessible and useful. Our companies share similar values; we both always put our users first and are committed to innovating to improve their experience. Together, we are natural partners to offer a compelling media entertainment service to users, content owners and advertisers."
100 million videos are watched on the YouTube site every day, the service utilizes Macromedia Flash technology, the content includes movie and TV clips and music videos, as well as amateur content such as videoblogging.
