Rajshri Media, the digital entertainment arm of the 60 year old Rajshri Group, has appointed Limelight Networks, the world's leading content delivery network for digital media, as the exclusive provider of streaming content delivery services for Rajshri.com, India's first broadband entertainment destination. Utilizing Limelight's global, high-performance network, Rajshri.com is able to deliver its vast library of full length Indian movies, music videos, TV shows, documentaries, and other premium video content via the Internet to a global Indian and South Asian audience.
Rajshri.com aims to be the first choice for the global Indian and South Asian diaspora for premium India centric video content and currently serves more than 3,000 hours of full length Indian movies, music videos, TV shows, short films, documentaries and other premium programming. The content offering is being scaled up very rapidly and Rajshri.com will soon introduce new channels featuring premium content on spirituality, yoga, recipes, astrology, numerology, etc. The most distinguishing factor of Rajshri.com will be its soon-to-be-announced original video programming, conceived and produced for distribution via new media to digitally connected consumers worldwide. The scalability of the Limelight network will ensure that viewers are provided with a high-quality media experience at all times.
Said Rajjat A. Barjatya, Managing Director, Rajshri Media, "The non- resident Indian audience is estimated to be more than 25 million strong with an equally strong non-Indian audience. This audience is fragmented and difficult to reach through traditional media but connects very strongly with Indian entertainment, especially Bollywood. The penetration of broadband and 3G networks, especially in developed markets, gives us the ability to distribute rich content, including long form video, to consumers worldwide, including markets which traditional media has not been able to penetrate. We are proud to partner with Limelight and are happy to announce we have received a phenomenal response, having already crossed 4 million video streams within a fortnight."
"We are delighted that Rajshri Media has chosen us as their exclusive partner to deliver high quality video content to audiences across the globe," said Matthew H. Sturgess, Vice President, Asia-Pacific at Limelight Networks. "To make Rajshri's vision a reality, our highly scalable next generation content delivery network enables them to simultaneously deliver huge video files -- including feature films that are over three hours long -- to audiences of any size, anywhere in the world."
