New York, Feb. 1, 2006 – Sean “Diddy” Combs’ new men’s fragrance, Unforgivable, isn’t bad, although he went a bit overboard spritzing it at the launch party on Wednesday. “We made the air a little fresher” he deadpanned. The music and fashion mogul mentioned confidence and swagger as qualities that this scent can impart to users. No word on whether dabbing some on will make you wear sunglasses at night, which is weird, if not unforgivable.

Apparently, releasing your intimate moments to the world on a sex tape is forgivable. When a VH1 reporter asked Tommy Lee’s sex tape costar Pamela Anderson what makes a man unforgivable, she replied, “I don’t know yet.”

The aroma wafting out of Damon Dash’s car when he pulled up at Diddy’s party wasn’t Unforgivable.