Isaac's Style Book was created to investigate the meaning -- and idiosyncrasies -- behind fashion, cooking, travel, home decor and any of the subjects one associates with the word Lifestyle. Expect the wit, surprise, curiosity, and humor Isaac Mizrahi is known for, interpreted by some of today's great up-and-coming documentary photographers and writers. From workday wardrobes to a gripping biography told in hairdos, entertaining friends at home to traveling abroad, Isaac's Style Book has something for everyone -- as you've never seen it before.


Funny, beautiful, and often messy, nobody in our pages is perfect. As a matter of fact, we find this imperfection inspiring. By taking a documentary approach, Isaac's Style Book manages to demystify the sometimes terrifying subject of style. It documents the striving towards style as much as the pleasure taken in it. Our subjects try their best. Sometimes they succeed brilliantly, as writer David Rakoff did when he locked himself in his apartment and attempted to sew his own pair of jeans. Sometimes they come close to failing, as journalist Lauren Sandler did while attempting to cook an elaborate dinner for eight. Either way, the results are always extremely entertaining.


The magazine also offers plenty of how-tos in a manner reminiscent of women's magazines of yore, which were filled with household tips and do-it- yourself projects. For the premiere issue, we've inaugurated a feature called "Revamp." Follow along as we take neglected items from women's wardrobes -- old light-blue jeans, navy blazers -- and remake them into great, wearable new clothes, giving readers easy-to-follow instructions and downloadable templates.


Isaac approaches this adventure with the same joyous spirit he exudes when tackling any new project. His aim is to inspire women, make the subject of style finally accessible, and create a place where glamour can finally be smart.


Isaac's Style Book will be available through its companion website www.isaacsstylebook.com (the magazine is free; shipping fees apply) and can be picked up at no charge at participating boutiques across the country beginning August 28, 2006. See website for details.


Isaac's Style Book will be published at least twice a year. Peter Buchanan-Smith is Creative Director. Erika Kawalek is Editor in Chief.