To help promote the Sept. 15 release of "The Black Dahlia," the Los Angeles Times and Universal Pictures today launched the first integrated print, online and out-of-home campaign using actual news stories -- pulled from the Los Angeles Times archives -- about the notorious and still unsolved "Black Dahlia" murder that stunned Los Angeles in 1947.


The Los Angeles Times, which maintains the most extensive archive of stories about the case, re-opened its Black Dahlia archive almost 60 years after the murder of aspiring actress Betty Ann Short, A.K.A, The Black Dahlia.


On Sunday Aug. 27, the Los Angeles Times, Chicago Tribune and Newsday will wrap their respective movie sections with a special four-page advertising insert promoting "The Black Dahlia" microsite, which went live today at www.latimes.com/theblackdahlia, and which includes original Los Angeles Times stories about the case.


The three Tribune Publishing newspapers have a combined Sunday circulation of almost 2.7 million.