Actress and children's author Jamie Lee Curtis, known around the globe for her roles in such blockbuster films as "A Fish Called Wanda," "Trading Places," and "Freaky Friday," is now putting her efforts behind fighting breast cancer.

Curtis is scheduled to appear in both the print and television public service announcements supporting the 13th annual QVC Presents "FFANY Shoes on Sale" breast cancer fundraiser, airing live on QVC(R) Wednesday, October 18, 2006 from 7 PM - 10 PM (ET). Additionally, Curtis serves as a spokesperson for the John Wayne Cancer Institute, one of the several beneficiaries of the televised event.

The philanthropic gala once again joins the world's largest electronic retailer QVC with the Fashion Footwear Association of New York (FFANY). During the event, leading shoe designers are slated to offer more than 100,000 pairs of shoes at half the manufacturer's suggested retail price, with all net proceeds from the program going to leading breast cancer research and education institutions. Since its inception, QVC Presents "FFANY Shoes on Sale" has sold over one million pairs of shoes and donated more than $22 million to the cause.

"QVC and FFANY are dedicated to putting an end to breast cancer, and doing it in a way that allows everyone to participate," said Curtis. "Just by buying a pair of shoes, you're helping such institutions as the John Wayne Cancer Institute come one 'step' closer to a cure."

"Jamie Lee is known to be an advocate for very worthy causes, so we're thrilled that she shares our passion for eradicating this disease," said Darlene Daggett, QVC president of U.S. Commerce. "Her support will go a long way in bringing attention to this event and its most important purpose."

"Everyone knows Jamie Lee Curtis for her significant body of film work and support of charitable causes," said Joe Moore, FFANY president and CEO. "FFANY is thrilled that she is lending her support in raising awareness for our event and the fight against breast cancer."

In addition to the Joyce Eisenberg Keefer Breast Center at John Wayne Cancer Institute, QVC Presents "FFANY Shoes on Sale" 2006 beneficiaries include: the Abramson Cancer Center of the University of Pennsylvania; the University of Michigan Comprehensive Cancer Center's Breast Oncology Program; the Gillette Center for Women's Cancers at Dana-Farber Cancer Institute; the Breast Cancer Research Foundation; and the Siteman Cancer Center at Washington University.