TiVo, the leader in Digital Video Recorders, has announced a new deal with Comcast cable. The company has been struggling as it was limited to DirecTV customers and was having trouble bringing in new subscribers. DirecTV had recently announced it would also offer DVR's produced by NDS, a sister company to the satellite broadcast leader.

'The strong TiVo brand, the clear track record of customer loyalty it has and its cutting-edge features make this a terrific partnership and exciting new product for Comcast,' Steve Burke, Comcast Cable president indicated in a statement.

TiVo executives were also enthusiastic. 'The chance to combine TiVo's unmatched DVR features and innovative advertising capabilities with the power of Comcast's advanced digital television services presents tremendous opportunities,' said Mike Ramsay, TiVo's chairman and chief executive.

TiVo has more than 3 million subscribers but has been operating at a loss for some time. For the quarter that ended this January, the company announced a loss of $33.7 million.

The news of the new deal sent TiVo stocks soaring by 50 percent, an increase of $2 per share.

TiVo is developing new software custom designed for Comcast. It is expected that the technology will not be available to consumers until mid-to-late 2006.