Apple Computer Inc made the announcement that it was backing 'Blu-Ray', made by Sony and Panasonic, as the format for storing High Def films, photographs and other digital technology breakthroughs. This decision guarantees 'Blu-Ray' will have dominance in the market over its largest competitors such as Toshiba.

High Def DVDs hold more memory space than present DVDs. A spokesman for 'Blu-Ray' said it could store up to five times more information than current DVDs.

The new technology is called 'Blu-Ray' because it works with a blue laser beam as opposed to current DVDs which work with a red beam.

Other companies who have backed Blu-Ray include Disney, Panasonic, Sharp, Hitachi and Hewlett-Packard.

High Def DVDs will not be out in the market for a few years. When they are released, they are expected to revolutionize the use of DVDs.

ETV Editors Note: We can't flippin wait for 'Blu-Ray' technology. A complete season of Oprah on 3 DVDs for $29.99. Can't wait!!