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Rock Can't Prevent Oscar Ratings From Sinking Like a Stone


A younger, hipper host and a new format were not enough to prevent the ratings for the 2005 Academy Awards from falling lower than last year. According to preliminary ratings, 41.5 people tuned in to ABC for the Oscar ceremony Sunday night, down approximately two million from the previous year.

ABC was hoping that Chris Rock's presence would help increase the number of males ages 18-to-34 who watched the telecast but that did not take place. Viewership in that age group was up slightly but not significantly according to information provided by Neilson Media Research.

One problem facing the awards this year was the lack of a blockbuster film among the nominees for best picture. None of the five finalists grossed more than $100 million in domestic box office this year although 'Million Dollar Baby' may top that now that it has won the Academy Award.

Rock received mixed reviews for his performance as host. Some critics felt Rock added a freshness to the show while others felt his attempts at comedy were harsh and often failed to connect with the audience.

Brad Kurtzberg



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