Los Angeles, August 18 – People are slowly filing back from their summer breaks, and just in time for back to school, BCBG Max Azria opened a new boutique on Rodeo Drive with a big bash on Thursday. Max Azria himself adjusted host Sarah Michelle Gellar’s dress. Gellar, "Buffy" costar Michelle Trachtenberg, Garcelle Beauvais, and several others at the soiree came directly from another party at a private Bev Hills residence hosted by InStyle magazine. It was all in the neighborhood.

Gellar left hubby Freddie Prinze, Jr. at home, and Nicole Richie was sans fiancé DJ AM. There was one couple at the BCBG opening: Josh Groban and January Jones. Sharon Stone was a surprise guest. One photographer was so thrilled to see her that he followed her down the block to her car when she left, after about an hour at the party. The store was crowded, but the endless line for the single restroom kept the throng circulating; some folks just gave up and left.

In the gift bag was a giant BCBG handbag, and actress Marla Sokoloff obliged when we asked her to take hers out and model it. Max is hoping you'll be seeing that bag on these famous ladies' shoulders come fall.